A Research on Integrating the Vrio Model with Design Thinking: Enhancing Competitive Advantage and Innovation in Start-Ups. Journal of Informatics Education and Research, [S. l.], v. 5, n. 2, 2025. DOI: 10.52783/jier.v5i2.2682. Disponível em: https://www.jier.org/index.php/journal/article/view/2682. Acesso em: 10 aug. 2026.