THE INTERPLAY OF CUSTOMER ENGAGEMENT AND E-SERVICE QUALITY IN SHAPING E-BANKING LOYALTY: EVIDENCE FROM NORTH INDIA. Journal of Informatics Education and Research, [S. l.], v. 5, n. 2, 2025. DOI: 10.52783/jier.v5i2.2647. Disponível em: https://www.jier.org/index.php/journal/article/view/2647. Acesso em: 18 sep. 2026.