Artificial Intelligence in Consumer Decision-Making: A Review of AI-Driven Personalization and Its Managerial Implications. Journal of Informatics Education and Research, [S. l.], v. 5, n. 2, 2025. DOI: 10.52783/jier.v5i2.2631. Disponível em: https://www.jier.org/index.php/journal/article/view/2631. Acesso em: 10 aug. 2026.