Neurons said, Yes! : A Case Study Analysis on Brands Optimizing Neuroscience as a for Strategic Marketing Tool. Journal of Informatics Education and Research, [S. l.], v. 5, n. 2, 2025. DOI: 10.52783/jier.v5i2.2582. Disponível em: https://www.jier.org/index.php/journal/article/view/2582. Acesso em: 9 aug. 2026.