User generated content and its influence on relationship marketing among Generation Z. Journal of Informatics Education and Research, [S. l.], v. 4, n. 1, 2024. DOI: 10.52783/jier.v4i1.633. Disponível em: https://www.jier.org/index.php/journal/article/view/633. Acesso em: 5 apr. 2026.