Nanda Kishore Shetty, Rajat Shaha, Sachin Kamath K, Manaswini Achuthan, Vignesh V C. (2024). Creating a Successful Prerelease Marketing Strategy for an Experiential Product: A Case Study of the Upcoming Prequel to the Kantara Movie. Journal of Informatics Education and Research, 4(1). https://doi.org/10.52783/jier.v4i1.665