Dr. Deepika Jindoliya, Dr. Yogesh Choudhary and Dr. Sandeep Kaur, Satyajeet Asthana 2025. Role of Artificial Intelligence (AI) based Customer Relationship Management (CRM) in Customer Retention: An Empirical Investigation for Fintech Organisations. Journal of Informatics Education and Research. 5, 3 (Jul. 2025). DOI:https://doi.org/10.52783/jier.v5i3.3335.