Guest Experience and Repeat Occupancy: A Review of Literature on Service Quality in Bengaluru's Star Hotels

Abstract

The research is intended to determine the role played in the tastes and experiences of the guests and their recurrence in the star hotels of Bengaluru in reference to both national and international journals. The study relies on a qualitative, mini-review approach to gather and analyze evidence from a wide range of peer-reviewed articles. While the findings are not comprehensive, they can be used to provide a useful background when it comes to comprehending critical areas like marketing management, service quality, customer satisfaction, and revenue generation. The results show that when guests are satisfied and receive high-quality service, they are more likely to return to the same hotel. Consistently improving these areas benefits all guests, especially those who stay on-site. The study also suggests that future research should look further into other factors affecting occupancy rates, such as price, advertising, location, guest loyalty, and brand reputation.