Analysing The Critical Role Of Artificial Intelligence In Digital Marketing For Achieving Sustainable Management

Abstract

The potential of artificial intelligence technologies to change the landscape of digital marketing is becoming more obvious as these technologies continue to improve. This brings about substantial ramifications for organisations and the digital outreach methods they use. People are spending more time on social networking sites, which is a sign that these sites are becoming more essential. This has had a significant impact on the manner in which individuals purchase items. It is possible that the firm may enhance its approach by using AI-powered tools such as influencer marketing, customisation, and content optimisation. These technologies would assist the organisation in anticipating how consumers would behave. Using this method, the material is tailored to the consumer's preferences, improving the quality of the relationship with the customer. There has not been enough research done to adequately investigate the influence that social norms have on the acceptability of AI-powered products by consumers. Furthermore, the collection and utilization of social media data signify the emergence of a new strategic asset with the potential to improve marketing results.