An Empirical Exegesis On Patrons’ Contentment: A Comparative Appraisal Of Starbucks And Indigenous Café Enterprises In Indore.

Abstract

This study aims to compare customer satisfaction between Starbucks and local cafés in Indore, India, by examining various factors influencing consumer perceptions and experiences. Through a structured survey, data were collected from customers of both Starbucks and local cafés, focusing on key variables such as service quality, ambiance, product variety, pricing, and customer loyalty. Statistical analysis, including descriptive statistics and comparative tests, was conducted to identify significant differences in customer satisfaction between the two types of cafés. The findings reveal that while both Starbucks and local cafés offer satisfactory experiences, Starbucks is perceived to have a higher level of consistency in service quality and a more premium ambiance, whereas local cafés excel in offering personalized services and a local feel. The study provides valuable insights for café owners and marketers seeking to enhance customer satisfaction and competitiveness in a dynamic market.