Machine Learning for Evaluating the Mediating Effect of Entrepreneurial Culture on Higher Education Social Responsibility and Business Sustainability

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A Jesintha Rani, Thiruma Valavan A, R. Kanaka Durga, G. Thamaraiselvi, M.V.Senthamizh Selvi, Kalpesh Rasiklal Rakholia

Abstract

This study investigates the mediating effect of entrepreneurial culture on the relationship between higher education social responsibility (HESR) and business sustainability using machine learning techniques. By focusing on how socially responsible practices within higher education institutions foster an entrepreneurial culture, the research explores how this culture subsequently enhances sustainable business outcomes. Data collected from university faculty and administration were analyzed employing machine learning algorithms to identify complex patterns and quantify the direct and indirect impacts among the variables. Findings reveal that entrepreneurial culture significantly mediates the influence of HESR on business sustainability, amplifying the positive outcome of socially responsible actions.  The use of machine learning provided precise and robust insights into the dynamics of this relationship, enhancing the predictive accuracy beyond traditional statistical methods. These results underscore the strategic importance of embedding entrepreneurial values in higher education social responsibility initiatives to achieve sustainable business practices. This study offers valuable implications for policymakers and educational leaders aiming to leverage social responsibility and entrepreneurial culture as foundational drivers for sustainable regional economic development, aligning with broader sustainability goals and socio-economic advancement frameworks. The integration of advanced analytical approaches marks a novel contribution to this interdisciplinary research area.

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