Adoption of Self-Checkout Systems in Retail and Their Impact on Customer Experience
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Abstract
The retail sector has seen a paradigm change as modern technology meant to simplify processes and raise customer happiness find their place. Adoption of self-checkout systems—which have changed the shopping experience—is one such ground-breaking development. By allowing consumers to autonomously scan, bag, and pay for their purchases—so removing the need for conventional cashier assistance—these systems empower individuals. Celebrated for its capacity to lower transaction times, improve convenience, and meet the rising consumer demand for autonomy and efficiency in purchasing, self-checkout systems are widely welcomed throughout supermarkets, convenience stores, and many retail types. The paper looks at consumer experience and self-checkout system adoption in retail environments. Self-checkout systems are become more and more common as consumers depend more on technology. The study is to assess the difficulties of these systems, investigate consumer satisfaction, and pinpoint the factors of acceptance. Using carefully crafted questionnaires, 121 respondents had their data gathered. To get important understanding, statistical studies including demographic breakdowns, factor analysis, and regression analysis were applied. Results show a noteworthy link among system usability, perceived convenience, and customer happiness.