Navigating the Retail Paradigm: A Critical Analysis of Consumer Behavior and Market Dynamics in Digital and Traditional Commerce Frameworks

Abstract

This research paper focuses on exploring the various factors that affect consumers’ buying behaviour in both the online and the physical spaces of the contemporary retail sector. The study adopts a concurrent mixed method approach of research to offer a comprehensive analysis of the markets, customers’ buying behaviours and preferences. The quantitative method employs definitive measures of mathematical analysis such as descriptive analysis, regression analysis, and correlation analysis via the help of software’s SPSS and R to accommodate the findings based on consumer behaviour in digital as well as the conventional commercial markets. At the same time, the qualitative analysis involved interviews with the retail managers as well as the participants’ responses to the questionnaires which allow for the deeper examination of the operation strategies, markets and challenges.

In order to analyze and communicate the data pictorially, visualization software’s like Tableau and Power BI will be used. The combination of these methodological approaches guarantees inter alia solid statistical analysis accompaniment in rectangles with rather complex sceneries of operational peculiarities which are crucial for comprehending the consumers’ interactions, brand choice, and purchasing decisions. As such, these broad yet detailed pieces of analysis are expected to generate strategic directions for retailers which can potentially improve the actual supply chain arrangement, the approach towards engaging customers, the overall decision-making in traditional and digital retail environments.