Amplifying Women's Voices: Programming Strategies of Community Radio Stations: A Case study on Community Radio JIMS, Vasant Kunj 90.4Mhz

Abstract

Mass media serves as a vital tool for reaching and engaging the masses, offering platforms such as newspapers, radio, television, magazines, and the internet to disseminate messages effectively. Radio and television, in particular, play pivotal roles in swiftly delivering messages in an engaging manner. While television captivates audiences with visuals, radio, as a pioneering medium of information and entertainment, educates and entertains diverse audiences simultaneously.

Radio holds immense potential for engaging with large audiences compared to television. It broadcasts various talks, discussions, and programs tailored to different age groups, particularly benefiting students. Moreover, radio supplements interactive teaching methods, fostering educational broadcasting, which encompasses subjects like science, mathematics, social sciences, and the arts, enhancing learning experiences for both students and teachers.

Community radio, a distinctive form of radio service, extends broadcasting beyond commercial and public realms, catering to communities in their regional languages and dialects for enhanced comprehension. The advent of community radio in India, exemplified by the establishment of Anna Fm in 2004, marked a significant trend towards localized radio services.

The research delves into the interaction among mass media, community radio, and their influence on women, examining temperamental studies to comprehend the dynamics of community radio involvement. Through scrutinizing community radio's contributions to education, entertainment, and information dissemination, this study elucidates the importance of community radio as a means to empower and engage diverse audiences.