MARIA ANTONY RAJ M, S. D. K. M. B.; DR BALAMURUGAN S, D. K. R. D. S. P. Significant Role of Digital Marketing Strategies in Driving Business Growth, Success and Customer Experience. Journal of Informatics Education and Research, [S. l.], v. 4, n. 2, 2024. DOI: 10.52783/jier.v4i2.837. Disponível em: http://www.jier.org/index.php/journal/article/view/837. Acesso em: 4 mar. 2026.