BEYOND BORDERS: EXPLORING OPPORTUNITIES AND CHALLENGES IN GLOBAL PRODUCT BRANDING FOR DEVELOPING ECONOMIES

Abstract

This study explores the Global product branding of developing countries, employing a multidisciplinary approach encompassing marketing, economics, and international business. Emphasizing the economic benefits, it highlights global branding's role in attracting FDI, technology transfer, and international reputation building. The research addresses challenges faced by developing nations including limited resources, cultural barriers, and competition from established global entities. It advocates strategic solutions, leveraging digital platforms, international alliances. The Study illustrates successes and failures, emphasizing the role of supportive government regulations. Addressing the impact of technology on global branding, it concludes with recommendations tailored for policymakers, entrepreneurs, and stakeholders in developing nations.