The Impact of Digital Marketing Management and Quality of Service on the Sales Performance of Smes in the Digital Age

Abstract

In the present computerized age, Small and Medium-sized Enterprises (SMEs) face unique challenges and opportunities in driving sales performance. This research expects to investigate the effect of digital marketing management and the quality of service on the sales performance of SMEs in the digital era. To investigate this topic, a mixed-method research design was employed. The study collected both quantitative and qualitative data from a sample of SMEs operating in diverse industries. The quantitative analysis involved examining the relationships between digital marketing management, quality of service, and sales performance using statistical techniques such as regression analysis. The qualitative analysis involved interviews and case studies to gain a deeper understanding of the mechanisms and underlying factors. The sightings of this paper reveal a strong positive connection between digital marketing management and sales performance. SMEs that effectively utilize digital marketing strategies experience higher sales volumes, increased customer acquisition, and improved customer engagement.