Assessing public views on employee engagement through a communication lens: Evidence from gujarat’s service sector

Abstract

This paper will examine how the people view employee engagement within the service industry in gujarat on the communication front. Employee engagement, which is a form of emotional and psychological involvement of employees to the organization goals, is a key success factor in service-based industries. Communication practices in gujarat, a state where the service sector includes banking, hospitality, retail industry, it, and healthcare, are at the center of internal and external interactions. The study focuses on the impact of organizational communication on the citizens perceptions of employee engagement, customer satisfaction and motivation at the workplace. These relationships were analysed using correlation, anova, and regression. The findings indicated that there were weak and statistically non-significant organizational communication and engagement practices on the public perception, customer satisfaction among age groups and motivation. Although the results are not statistically significant, the results shed light on the need to enhance communication measures to increase employee confidence, enhance transparency, and service quality results.